Read My Ultimate Beginner’s Guide On Making Money From Instagram
There is a reason why Instagram is one of the most popular apps on the internet.
The reason is simple, people love it and they are hooked to it.
The engagement of Instagram is really high and that’s the very reason why Mark Zuckerberg decided to buy them out.
And ever since they have joined the family of Facebook, their popularity has grown in folds.
When Facebook bought Instagram they had about 30 million users. Facebook paid $1 Bn in cash and stock to buy them and that was back in 2012.
Fast forward to 2017.
Instagram has close to 700 Million users on their platform.
Out of which 400 Million people are monthly active users on its platform.
(Credits: Business Insider)
And this is going to go up in the coming future.
With every platform that has high engaging users, there is money making opportunity on it, be it Facebook, Youtube, Twitter, Instagram or even the new Ssnapchat.
Every platform that has a highly engaged audience has a money making opportunity hidden in it.
And the latest on the block is Instagram.
So let’s see how you can make money on Instagram.
But before we get into that let’s see the top money makers of Instagram.
Now I am not sharing this list to impress you but I want to impress upon you the fact there is a lot of potential to make money on Instagram.
There are a lot of celebrities who are making a crazy amount of money on Instagram by sharing products and promoting them on their personal accounts. Let’s start with some of the most well know ones who are making great money……
Income reports of top Instagram celebrities.
Kylie Jenner is one of the top Instagram celebrities on Instagram with 96.6 M followers she is ruling the Instagram roost in terms of followers.
She charges 200,000 pounds for one endorsement post on Instagram.
A few months back she did a deal with Louis Vuitton, Chanel & FashionNuvo.
Each of these portals received 3 million likes on their pages in a matter of few days only.
Beyond is also a big celeb on Instagram with a count of 105 Mn followers.
She charges close to 800,000 pounds for every sponsored post on her profile.
She made a post about expecting twins on her Instagram account. And within hours that became the most popular post in the history of Instagram.
With a huge celebrity following, she is definitely one of the top most celebrities when it comes to Instagram following.
Gigi Hadid is not left behind in this race, she has her own following of 35.3 mn followers on Instagram.
She charges close to 250,000 pounds for sponsored posts.
GiGi has been closely associated with Tommy Hilfiger and has been doing on and off promotions through her Instagram account.
And those on and off promotions alone got Tommy close to 900% increase in their regular traffic to the official website.
But that’s more to give you an idea of how celebrities are making money on Instagram and how is it possible to make a crazy amount of money.
But I get it for people like you and me this doesn’t make sense.
And that’s why I wanted to take up this chance to show you how normal people have done and made their way into earning crazy payouts using their follower strength on Instagram.
But before we get into that, as a trend it has been seen that there are few categories which do extremely well on Instagram.
Categories like Fitness, Food, Fashion & Travel are some of the most popular categories that are trending on Instagram.
Here are some of the popular people who are making crazy in these categories:
Melissa used to record daily videos while her yoga sessions in her studio. Soon she started taking screenshots of her Yoga videos and started posting them on Instagram.
Over a period of time, she gained popularity and built a small following of 179k people on Instagram.
This not only allowed her to leave her full-time job but has also become her main profession.
She has been making money through a couple of sources like her Instagram account, blog and yoga products. The main driver for her sales is her Instagram account.
You can check out her account by clicking here to understand the kind of posts she does to build engagement with her audience.
Ross Dickerson is another popular guy on Instagram, he rose to popularity very quickly. He came from very humble beginnings & has slowly amassed his following as one of the top fitness Instagrammers of the world.
With his daily image uploading, he has built a fan base of 1.6 mn followers.
And he is completely making his money from his Instagram account only by driving traffic to his main website.
A low day for Ross is like $650 dollars.
His basic idea for making money is by doing sponsored posts and driving traffic to his personal website where he sells his fitness based stuff to his audience.
And he usually charges for about $300 for one post and has made up 2-time slots for it.
One for morning and the other for the evening.
And once the day passes by he deleted to avoid looking as a sellout.
This way he will not be posed as a sellout to his audience.
Zanna is another popular fitness Instagrammer who has built her share of success from literally nothing.
She started doing small GIGs with companies but as she kept building her fan base she started getting approached by brands like Adidas, Microsoft & Tommy Hilfiger.
In her early days, Zanna started by doing small exchanges of products for the sake of promotion but as her follower count increased she started getting high ticket deals with bigger brands and switched from FREE to PAID endorsements only.
Her current Instagram account follower number is 179k and she is making a full time living from her Instagram account.
By now I feel you must be clear that normal people like you and me have the capacity to build a steady online income through the power of using your followers on your Instagram account.
Categories like health, Fitness, Food, Travel and lifestyle are doing really well on Instagram.
Now I know you must be wondering how do I start charging the kind of money these influencers are charging their brands and get business consistently.
We’ll get to that in a moment but first….
How To Decide What To Charge?
If you have anywhere between 2000 – 9000 Instagram followers you can easily pull in of $80-250 depending on the product and paying capacity of your advertisers.
If you have followers in the ranges of 10,000 – 50,000 you can earn up to $250 – 450.
If you happen to have anything in the ranges of 60,000 – 100,000 then your earning potential of per post should be $538 – $950.
Anything beyond 100k followers will usually fall in the ranges of $1500 or more.
And it’s not that this kind of pricing is usually prevalent in the first world only.
A lot of Instagrammers even in countries like India are charging that kind of money.
A lot of Instagrammers are making that kinda of money while being in India only.
Take Curious components for instance, they have been doing great work in the fashion blogging scenes in India.
And they have been doing paid endorsements for quite some time now.
Initially, they started uploading content and built a great organic audience of 228k followers which are highly targeted to their demographic.
And now they do deal with brands and endorse their products to their audience of highly targeted followers.
I feel if you are someone who is just starting to get into the world of brand endorsements, the best way to start is by exchanging free products in return for free promotion.
This way you’ll start to get a kicker of what it means to work with a brand.
What’s important is to start testing as early as you can.
Start small but stay consistent.
Slowly and steadily you’ll start moving up the ladder of money making on Instagram.
How To Build An Instagram Following?
But before we get into different ways on how to make money on Instagram, first let’s have a quick run through on how we can build a reach and get targeted followers for your profile.
Building a following doesn’t happen overnight, it takes serious and diligent effort.
The fact is that anyone can build an audience by spending ad money, you can literally go out there and start acquiring followers for your Instagram account.
You might be able to generate an audience of 100k followers but if they are not liking, sharing, commenting and sharing your material then the chances are that it’s a DEAD audience that you have built.
And brands don’t like it.
If a brand is looking at your influence, they need to see some engagement before they start paying you some serious money. And selling endorses a product and generating a WIN WIN outcome for your advertisers will be equally difficult.
So to build a dedicated audience which engages with what you share. You need to take care of few things while doing so:
1) Create an Interesting BIO:
The first and foremost thing which you need to do is to create an interesting BIO that attracts people on its own and makes them press the follow button on your profile.
So the GOAL her is not only to attract a target audience but also to send people to a target URL where you can sell your products and services.
This way you will get more and more hits on your websites.
A good practice is to add in relevant keywords associated with your target market.
You can find your target market’s relevant keywords by searching on other people’s instagram accounts or using the search bar by finding search posts related to those target keywords and you’ll see which keywords are getting more traction currently.
Try to include your main keywords in your BIO
So let’s say you are a Fashion blogger, you can write something like..
#fashion #Blogger from New Delhi with a love for good solo travelling. Business Inquiry: Abc@xyzmail.com
Try to include smileys & emoticons in your BIO. Smileys make things friendly & warm.
Check out Zanna’s interesting bio in this image. (Target URL, emoticons, smileys and keywords are all included in her profile)
2) Post consistently:
If you want to build a serious following on Instagram you need to be particular about your daily posting because if you are consistent only then you’ll gain followers at a rapid pace.
Otherwise, you’d be drowning in the SEA of people who post once a week and gain little to no followers.
A lot of recent studies have revealed that less than 5% people are making a daily posting on Instagram.
So if you are creating daily posts and pushing them at the right morning and evening time.
Doing that itself means that you have entered the ranks of people who have more potential reach with their audience on Instagram.
And if your content is good people will start commenting on your posts.
The best way to increase more followers is by talking to your audience on your posts, comments, likes and shares.
Try to thank them for commenting and engage them on a daily basis.
This way you’ll instantly differentiate yourself from the crowd of people who are BIG but are struggling to build engagement.
3) Using the right Hashtags:
Hashtags are to Instagram what keywords are to google search engine
Whenever you upload an image you should make sure you do your bit of keyword research.
What this will do is it will allow you to post and use keywords which are already HOT and getting most of the HITS.
This way you’ll attract an audience which is relevant for your specific keyword which you are trying to target.
A good way is to try to engage with at least 5-12 hashtags for every post that you make.
You can use this app called Tagforlikes to figure out good ideas for your hashtags.
4) Use good photos
A lot of people know this but almost all of them take this for granted.
You can see it clearly, the difference between posts that have good vs posts that have done mediocre, you’ll notice that mostly in the mediocre ones the images are of low quality.
Good images will any day get more traction in comparison to the UGLY ones.
You can use your budget DSLR camera or use an iPhone 7 plus which is the best phone in the category for clicking HQ images right now.
Start editing and taking images from good cameras and you’ll notice that your engagement on your posts will go up.
I think this is one of the secret hacks of getting crazy level traction on Instagram.
Be it blogging, Facebook, Twitter or even any other platform, building relationships will take you really FARRRR!
If you have a good relationship with people in your niche and you co promote each others stuff.
Chances are that you’ll land up with equal opportunities where the influencers will share your stuff on their own accounts.
So that way it is a 2-way relationship and a win win proposition for both the parties.
Try to befriend people in your space and start sharing each other’s content.
How To Make Money From Instagram
1) Sponsored Posts:
To make money on Instagram the formula is simple, you need to have an account that a decent number of followers. Ideally, 10k follower is a good place to start from.
Because if you have 10k followers on your Instagram, it means you have good levels of engagement going on your account.
But if you are already hovering in that range then I am sure some or the other brand or a small product company would have already approached you for advertising in exchange for their FREE products.
Don’t buy your audience through advertising, try to build it the organic way.
Brands love accounts which have natural follower count.
The more natural they are the more are the chances of them buying things from you.
We are a stage in the world of online advertising that brands are looking to work with people who have a natural follower count and are everyday influencers vs working with celebrities for brand endorsements.
A good number of 5000 followers can get you deals between $80 – 250.
And as you grow bigger you will get automatically find brands approaching you through direct messages.
But that doesn’t mean that you shouldn’t go out and find brands on your own.
In fact, I’d recommend you to go out and find these portals that help you in connecting with brands and agencies that can get you business.
I have found a couple of websites which have been really helpful in connecting brands with influencers.
Tribe is a self-serving website that helps brands in connecting with influencers with brands that are on the lookout for advertising.
It has its own rate cards which you can find if you go and visit their website.
Hypetap is also one of the popular marketplaces which helps influencers in connecting with brands at one place.
It takes a 10% commission cut from the transactions that you have with the brands.
The only problem with Hypetap is that it is an invite only platform, so if you are a beginner, you might find it hard to get access to the brands are operating on the platform.
You can go over to their website and fill in the form and wait for them to clear your application for you.
If you want to see whether you are qualified to come on board on their platform then you need to go here and enter your Instagram name and check whether you qualify or not.
Shoutcart is another amazing platform for Instagram influencers.
The way they operate is slightly different from other platforms. In Shoutcart what you have to do is you have to make a mention and do a shoutout of the brand.
It doesn’t matter whether you have a BIG fan following or not, everyone can participate in it.
You can schedule your campaigns, tweak your audience, track your analytics and do so much more in Shoutcart.
And the best of all it has the lowest pricing out of all the influencer marketplaces. So you should definitely check it out.
Revfluence is also one of the popular influencer marketing platforms.
If you go and visit Revfluence’s website you’ll notice that it has a lot of niches you can choose from. You can select Beauty, Gaming, Fashion, E-commerce and so much more. The list is endless.
Amongst all the influencer platforms, Revfluence has the most diversified niches amongst all the influencer marketing platforms, you can go there and find your relevant and start working with the brands right away.
Usually, the payout on Revfluence ranges from anything from $50 – $1000 per post/promotion.
2) Becoming An Affiliate Seller:
Making money through affiliate product promotion is also one of the most popular methods amongst the influencers.
All you have to do is just sign up for the affiliate program of whatever product you are promoting and then start pushing the links through the status updates.
The best part about this method is that you can track your clicks, sales and opens using the link that the Affiliate program provides you.
If you see companies like Amazon have their affiliate programs which are some of the biggest and the best affiliate programs across the world.
You could easily promote products listed on Amazon & make money out of those sales.
There are 2 ways to make money through an affiliate.
First is to have one time sales, let’s say you are promoting a product like a camera, cell phone, television etc.
Second, is you make money through recurring and returning products. Products which have monthly recurring revenue coming in.
Products like email marketing services and web services are a great example of it.
There are a lot of affiliate marketplaces where you can find high selling products. Some of the popular ones are…
a) Clickbank: Clickbank is one of the hottest and the best marketplaces to promote information marketing products. You can search the products based on a lot of categories like commissions, sales, popularity etc and pick the one which makes the most sense to you.
b) Amazon Affiliate: The best affiliate commission program in the world which usually pays out anything between 10-30% depending on the products categories.
c) Sharasale: Shareasale is also a popular place for finding and promote internet and business running products. Products like hosting services and other internet services products which help in growing and running businesses.
Usually, the problem with affiliate links is that they look long and spammy. That’s why I’d recommend you to use Bitly. Bitly helps you in personalizing and shortening your lengthy looking URL.
So using Bbitly you’ll be able to shorten the links as well as track real time analytics using their internal dashboard.
3) Drive Traffic For Your Own Products:
So now basically you know the power ofInstagramm promotion and how it can drive high quality targeted traffic to where you want. Now either you can sell someone’s products or you could sell your own products.
The best way to make the most of your Instragram account is by driving that targeted traffic from your own profile to your own ecommerce store and start selling your own products.
There are a lot of popular instagrammers which make money this way.
Beachbody official website:
Doug the Pug official website:
This way you wouldn’t have to be at the mercy of your affiliate margins, you can create your own margins and own the customer experience from end to end.
You can setup your own small online store in a matter of minutes using Shopify.
You could make money by Selling and promoting the following things:
- Merchandising: Printing T-shirts, Mugs and your own apparels.
- Consulting: A lot of fitness, food and fashions Instagrammers are offering one-on-one consulting services by driving traffic to their personal website and closing traffic through a funnel. Consulting is a very high margins business and it very profitable to do something like that.
- Info Products: the best thing to sell would be information course because the margins in info products are the highest.
4) Selling Your HQ Images:
Instagram is the only place in the world where you average day photography becomes a world famous photographer (if done right).
Where else would you find an amazing audience that clicks and uploads amazing photos day in and day out?
So what you can do is while you could upload all of your images on Instagram on one side, you can also upload those images on other platforms that are looking for photos like yours.
Conclusion: In all probability, the best way to make money from Instagram is by diversifying your risk.
You should try to monetize through every way possible so that in the end your Instagram should end up becoming just another stream of income for you to make money online.
The best thing to do is to share valuable content with your audience and keep on building an organic audience on your account.
If you do that you’ll see your Instagram account growing in folds in no time.
But apart from that if you have any doubts or any questions on how to make money on Instagram or anything else related to the topic of Instagram.
Do let me know in the comments section below, I’d be more than happy to speak to you guys.
See you soon.
PS – I am more curious to know about your plan? What is your plan to making more money? Do you plan to make more money through Instagram or any other source?
Let me know in the comments section below.