Learn How To Find A Co Founder By Using The Facebook Technique.
Hiring a co-founder is hard…
Hiring a co-founder is like getting into a marriage…
Hiring a co-founder is the single most important thing in your business…
Hiring a co-founder is like yada yada yada yada….Yawn!
We’ve all heard it. Haven’t we?
I know they sound super cliche, but yet there is some truth left in these cliches.
How do I know that?
Because I have personally struggled in hiring a co-founder for my business. I know the pain and frustration that comes with not having someone to work with you on your product.
It doesn’t matter how smart you are, but building a product is a lot of work & finding people to work for you in your early days is equally hard. The best way to improve your chances of succeeding as a company can be increased by employing smart people in your business as early as you can.
I know everyone says hire smart people, but no one tells you how to do it.
Another thing which I realised very early was that hiring more intelligent people starts with hiring a smart co-founder.
And that’s why I wanted to take up this chance to show you how I used The Facebook Technique to hire my co founder. And how you can get similar results like me for your business.
I will show you with documented proof of how I have deployed the same technique and got great results from it.
Now you may ask okay Kirti I get it. But what kind of results are we speaking of.
Well, by the end of this process I had about 200+ applications sitting in my inbox of interested people wanting to team up with me.
Let’s start then…
Every month I take up 2 new clients for consulting and show them how to find a co founder of their business. And during these sessions, I usually help people in dissecting their strategy moving forward.
In all the sessions that I have done so far, I have noticed that there is one thing which keeps on coming every time with every new client that I work with.
I think it’s the #1 most asked question of all times.
And the question is…
“ Where can I find my co founder? “
I feel quite bummed even after writing 10,000+ words long guide on this topic.
I thought about it and believed to make this process simple so that anyone can duplicate it and follow it right away. But the real problem is we are so habitual to reading so much content on the internet, that we keep on reading and reading without taking any action.
and in the end, We end up being confused and feel frustrated about it.
When I was looking around to find my business partner, I wasted a lot of time doing pointless things like going to conferences, meetups and pitch sessions, in the hope that I will find my date lurking around in the corner somewhere 😛
But physical events I think are okay and you can go there to network with people. But the whole process of manually meeting people in conferences and convincing them is too much of a task.
And I think those are low yield efforts. It’s better to put your energy in the right direction instead.
Not only that I wasted time in reading populist start-up media magazines that give vague advice on finding a business partner.
They say stuff like “ As an Entrepreneur, it is your job to assemble a team and get you co founder no matter what “
“ That’s why being an Entrepreneur is tough because building something from scratch is difficult “
Now I might not be 100% on point with the above lines, but usually, the advice that they give falls somewhere close to this.
Notice anything strange here?
There is no actionable advice in these magazines. They’d give you a lot of feel-good advice. It feels good and inspiring to read, but it has zero actionable steps in it.
Instead of wasting time on visiting conferences and reading populist magazines, what I am saying is you should rather focus on things that get you better results.
Think of approaching and finding a co founder regarding Pareto principle.
So in the context of finding a business partner, you should think of it this way…
What are the 20% efforts that I can make that can get me 80% of the total results?
If you asked me this question a few years back, I wouldn’t have been able to answer it, but now since I have done a lot of work in this field, I think I can easily tell that there is an answer to this.
The answer is to approach it like a marketing funnel.
Getting as many people as you can in your funnel is the best way to ensure getting a high-quality co founder.
And the best way to do that is spread your word on Facebook.
Facebook will give you disproportionate results to your co founder finding efforts.
And that’s the answer to the number one question of where to find your co founder.
And to find your co founder I have developed a technique called the Facebook technique.
Now I know it sounds like a cheesy, gimmicky name, but that’s how it is Can’t help it 🙁
So how does this Facebook technique work?
So in a nutshell…
First, you need to create the perfect job description something that catches enough and sells on its own.
Don’t make your Job description sound like a boring thing. Try to make it engaging, as if you are pitching yourself to your prospect. Once you have created that the next step is to go to the Facebook search bar.
And then type in startups/startup.
Once you have done that the next step you need to do is to join all the startup groups that have more than 300 members.
The reason why I am suggesting more than 300 members is because you’d have to potential to find some great talent in that kind of number.
Try to join all the startup and startup related groups of your city, country & state.
And start making your job posting in these groups.
Try making as many posting as you can in all the startup and entrepreneurship related groups.
Posting your job description in startup groups is the best thing ever. I mean you have a large number of the targeted audience right in front of you. And if you pitch something in front of them you’ll get high-quality applications.
Don’t believe me?
Here’s the proof.
Here’s the job description that I wrote for my co founder and posted it in one of the high traffic forums. (read the comments section & likes very carefully)
Over a period as I spent time in optimising things I learnt that even on Facebook you’d get maximum conversions and high-quality lead flow from 2 methods only.
First is the group posting method that I just explained above.
And the second is through Facebook advertising that post and sending traffic to your main post. If you target the adverts to the right set of audience, you’ll again get a high-quality lead flow to your job post.
If you use these 2 ways, you will increase your chances of getting discovered by the right talent by 10x.
Back when I made my post I joined about 100 odd startup groups and posted it in close to 80 odd startup groups through which I got about 200 + applications.
And this is what my final stats looked like…
– 200 + applications.
– 52 Emails.
– 15 calls/meetings.
– 8 In-Person Meetings
– 2 Shortlisted Candidates for trial
– 1 Final Recruit.
But again I can’t stress this enough that getting results like these means you create a high converting Facebook post. You can learn more about how to create a high converting Facebook post over here.
So your actionable step for today is to join all the start-up group of your country/city/state and start posting your job description in those groups and start tweaking your post based on the feedback you get from the group.
Side note: Another thing of caution is when you are posting in groups always make text-based posts don’t post links in the groups, people respond better to posts which they can access in Facebook’s native environment.
And for Facebook Adverts boost I’d suggest you to host the post on your startup’s webpage/ on your blog section if you have it.
If you can start making posts, you’ll start getting some level of traction on your posts. Let me know if you have any doubts or suggestions in the comments section below.
I’d be more than happy to answer them to you.
See you soon
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